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Ways to win back customers

  • Businesses may use aggressive marketing campaigns, e.g. low prices,  to attract competitors' clients/attempt to persuade consumers that are already buying their products to continue supporting them.
  • Increase the market share of existing products/Promote new products that  have become well established.
  • Do market research on existing clients to decide how to improve marketing mix.
  • Reduce prices to increase sales.
  • Embark on an intensive advertising campaign to increase awareness and customer loyalty.
  • Employ more sales staff to improve sales services.

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