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Advantages of intensive strategies

  • Increased market share reduces the business's vulnerability to actions of competitors.
  • Increase in sales/income and profitability.
  • Improved service delivery may improve business image.
  • Businesses may have more control over the prices of products/services.
  • Gain loyal customers through effective promotion campaigns.
  • Decrease in prices may influence customers to buy more products.
  • Regular sales to existing customers may increase.
  • Eliminate competitors and dominate market prices.
  • Enables the business to focus on markets/well researched quality products that satisfy the needs of customers.
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