Advantages of intensive strategies
- Increased market share reduces the business's vulnerability to actions of competitors.
- Increase in sales/income and profitability.
- Improved service delivery may improve business image.
- Businesses may have more control over the prices of products/services.
- Gain loyal customers through effective promotion campaigns.
- Decrease in prices may influence customers to buy more products.
- Regular sales to existing customers may increase.
- Eliminate competitors and dominate market prices.
- Enables the business to focus on markets/well researched quality products that satisfy the needs of customers.