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Quality indicators of the marketing function

  • Increasing their market share.
  • Winning customers by satisfying their needs/wants/Building positive relation-ships.
  • Adhering to ethical advertising practices when promoting products/services.
  • Identifying a competitive advantage to focus/improve on marketing strengths.
  • Differentiating products in order to attract more customers.
  • Constantly reviewing value issues.
  • Communicating effectively with customers to get feedback about their experience of products sold/services rendered.
  • Co-ordinating distribution with production and advertising strategies.
  • Using pricing techniques to ensure a competitive advantage.
  • Determine gaps between customer expectations and actual experiences, so that problems/unhappiness may be diagnosed and addressed.
  • Making adjustments and changes to products/services based on feedback from customers/results of market research.
  • Using aggressive advertising campaigns to sustain/increase the market share.
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