Ways to win back customers
- Businesses may use aggressive marketing campaigns, e.g. low prices, to attract competitors' clients/attempt to persuade consumers that are already buying their products to continue supporting them.
- Increase the market share of existing products/Promote new products that have become well established.
- Do market research on existing clients to decide how to improve marketing mix.
- Reduce prices to increase sales.
- Embark on an intensive advertising campaign to increase awareness and customer loyalty.
- Employ more sales staff to improve sales services.
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